I am a fashion strategist. I guide fashion brands, designers and fashion start-ups to map out where they want to be and how to get there. I put together comprehensive strategies to help achieve both their short-term and long-term objectives.
My ultimate aim of a fashion strategy is to define brand identity and values in order to define design aspects and collection plan.
I have been working in fashion industry for 24 years in all levels from menswear to accessories. I have started as a designer, worked as a creative director, stylist, founder fashion director of GQ, lecturer, consultant, curator, entrepreneur. Conquering fashion system 360 degree; gave me the skills, abilities and network that enable me to manage my clients’ projects and operate their own business efficiently.
I provide a multidisciplinary fashion consultancy business, specialized in developing and executing goal-driven projects, building and implementing brand and collection strategy, as well as creating a platform for designer collaborations for companies operating in fashion, design, lifestyle and textile industries.