I am a fashion strategist with 30 years of experience working across menswear, womenswear and accessories guiding fashion brands, designers and start-ups to define where they want to be, and how to get there. My work aligns creativity with strategic clarity. I work with brands and designers to define identity, values and long-term vision, and convert that into design direction and a smart collection plan.
About Me
Strategic Fashion ConsultantMy career has been shaped by a holistic understanding of the fashion system. I began as a designer and went on to work as a creative director, stylist, Founder Fashion Director at GQ, lecturer, consultant and entrepreneur. I also work as a curator of textile exhibitions and global fashion events, which deepens my insight into how culture, craft and context influence fashion today.
I specialise in trend expertise and trend clarity and turning signals into strategic insights that help brands and designers make informed decisions. I’m actively involved with modern tools and workflows, including Fashion AI systems and prompt engineering, to bridge creative intent with structured, actionable outputs.
I’m also well connected with premium manufacturers in Turkey, enabling strong development pathways from concept to production for brands that value quality, craftsmanship and thoughtful design.
Through my consultancy, I help fashion professionals and organisations find clarity, purpose and confidence. We work together to turn brand intentions into focused, achievable creative outcomes.
“I will help you understand “what” your brand is, and how you can promote your collections or products in a more compelling way. “
My mission is to positively contribute strategic fashion advice and recommendations to fashion designers, brands, companies, start-ups and individuals. I do offer my expertise of trends and fashion principles in order to assist my clients in the areas of brand identity, design and collection, and product planning through creative perspectives and authentic angles.
I will develop the overall brand positioning through brand identity management, by ensuring that the stylistic identity aligns with design and retail identity. Whether it’s a disruptive start-up, or a company in search of reinvigoration or transformation, I will guide you to establish your authenticity in purpose and meaning unique to your-brand roots.
Brief Profile & Personal Information
I have 24 years of experience as a designer and a creative director. I have helped companies harness market needs and cultural trends in order to form effective design strategies with her professionalism and comprehensive understanding of consumers, fashion, retail and branding elements. I’m an expert in menswear and in prolific research focused on social and retail attitudes of local as well as global consumers.
I work with promising designers, fashion start-ups and corporate design teams to create design strategies that will make an impact on products, businesses and consumer decisions. I’m a unique and creative director who managed to present and establish a Turkish brand in the UK and Italy. I have worked with British fashion professionals and showrooms (such as CFE/The Centre for Fashion Enterprise, Four Marketing, Harvey Nichols, Matches, GQ UK) to develop brand awareness in the UK. I have been giving consultancy to local and global brands and designers in Turkey as a fashion strategist for 10 years. I intend to provide consultancy services in the UK, focusing on improving the brand awareness of fashion brands and designers in the UK market.
Fabrics and yarns are always been my passion. I believe that feeling good is essential to look good. I created my own brand The Royal Gang to make my passion real. I design modern basics that are light, multi-style and easy to match with any individual look. The Royal Gang is a simple line of t-shirts in the softest and lightest texture of natural fibers such as cashmere, angora, cotton.