Discover Fashion Week SS26
Discover Fashion Week SS26 decoded into strategy, brand identity, and cultural insight from a 25-year insider.
September 28, 2025
Beyond trends and hype: As Spring/Summer 2026 Fashion Weeks wrap in New York, London, Milan, and moving onto Paris, the digital buzz is deafening. Headlines fixate on the shifts: “From structured silhouette to deconstructed chic.” “From sheer layers to saturated bursts of color.” “Minimal tailoring versus maximal embellishment.”
But beneath the noise lies the real question: what does it all mean? For brands: How do you turn runway hype into a long-term business strategy? For individuals: How do you tell a passing trend from a true cultural shift? This is where fashion analysis stops being surface-level—and becomes strategy.
Fashion Seen from Different Angles: The Strategy and the Spectacle: For more than twenty-five years, I’ve worked at the intersection of creativity and commerce. From shaping global brand narratives to guiding start-ups, I’ve seen how identity and first impressions need balance.
I started as a designer and grew into a fashion lead, a creative director; creating & engineering collections, producing runway shows and fashion events from London to Istanbul, New York to Dubai. I have also sat front row at major Fashion Weeks as a Fashion Director and journalist, seeing fashion from every angle. This combination—boardroom strategy and backstage creativity, front row perspective, and behind-the-scenes action—has shown me that fashion is more than just clothes. It is about brand feeling, cultural timing, and the resonance that turns a trend into a strategy. Strategy without creativity is empty; creativity without direction is chaos. True fashion lives in the balance.
Why This Series Matters: This September, as the industry debates hemlines and hashtags, my series will look deeper—beyond trends, beyond bias. We’ll explore the big questions fashion headlines miss:
• What really is fashion? Costume to Fashion
• What is the purpose of Fashion Week? A complex ecosystem of design, commerce, and influence.
• How does a trend evolve into strategy? For brands, it is about market positioning. For individuals, it’s about building authentic personal style.
Think of this as more than a review. It’s an intelligence in fashion—built on two decades of consulting, directing, and decoding the fashion system.
Stay tuned—