[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]What Are Fashion Weeks Really About? Did you know they all started at Private Salons and moved to Global Stages...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Milan Fashion Week 2025: Jil Sander Minimalism, Demna’s Gucci & Margiela Disruption Milan always carries the weight of luxury—but this year, it leaned into transformation, tension, and legacy. Designer Highlights • Jil Sander / Simone Bellotti: Clean lines, disciplined tailoring, and soft authority. Jil Sander reminded us why minimalism still commands attention. Every silhouette was architectural, calm, and commanding. This season marked a turning point for Jil Sander under Simone Bellotti’s creative direction. Bellotti introduced “lighter, refined development” — architectural tailoring softened by • Demna at Gucci: Demna brought a sharp, deconstructed energy to Gucci. Oversized tailoring and unexpected juxtapositions disrupted the brand’s heritage in a good way. His debut leaned into provocative duality twisted logos, reimagined archives, and hybrid silhouettes. Interestingly, he chose a “photo-based presentation” plus a cinematic short film The Tiger (directed by Spike Jonze and Halina Reijn) • Maison Margiela: True to its mythology, Margiela stayed...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]London Fashion Week 2025: Trends, Designers, London’s Unique Vibe & Fashion’s Cultural Dialogue London has a way of hosting you differently each season. It shows you a state of mind. Every show space feels like the city itself is opening a new chapter, reminding you that fashion here is not only about design but about dialogue. As someone who’s grown up in fashion, I see London Fashion Week as more than a schedule of shows. It’s the city’s diverse culture. What makes London unique is its ability to shift perspective: one moment it’s heritage and romance, the next it’s grit, rebellion, and pure experimentation. This season, London Fashion Week 2025 was about identity, cultural commentary, and the ongoing question of what fashion means in our lives today. The city, as always, reminded us that fashion is both a mirror and a megaphone — reflecting society while amplifying its...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Discover Fashion Week SS26 decoded into strategy, brand identity, and cultural insight from a 25-year insider. September 28, 2025 Beyond trends and hype: As Spring/Summer 2026 Fashion Weeks wrap in New York, London, Milan, and moving onto Paris, the digital buzz is deafening. Headlines fixate on the shifts: “From structured silhouette to deconstructed chic.” “From sheer layers to saturated bursts of color.” “Minimal tailoring versus maximal embellishment.” But beneath the noise lies the real question: what does it all mean? For brands: How do you turn runway hype into a long-term business strategy? For individuals: How do you tell a passing trend from a true cultural shift? This is where fashion analysis stops being surface-level—and becomes strategy. Fashion Seen from Different Angles: The Strategy and the Spectacle: For more than twenty-five years, I’ve worked at the intersection of creativity and commerce. From shaping global brand narratives to guiding start-ups,...