[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]What Are Fashion Weeks Really About? Did you know they all started at Private Salons and moved to Global Stages...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Milan Fashion Week 2025: Jil Sander Minimalism, Demna’s Gucci & Margiela Disruption Milan always carries the weight of luxury—but this year, it leaned into transformation, tension, and legacy. Designer Highlights • Jil Sander / Simone Bellotti: Clean lines, disciplined tailoring, and soft authority. Jil Sander reminded us why minimalism still commands attention. Every silhouette was architectural, calm, and commanding. This season marked a turning point for Jil Sander under Simone Bellotti’s creative direction. Bellotti introduced “lighter, refined development” — architectural tailoring softened by • Demna at Gucci: Demna brought a sharp, deconstructed energy to Gucci. Oversized tailoring and unexpected juxtapositions disrupted the brand’s heritage in a good way. His debut leaned into provocative duality twisted logos, reimagined archives, and hybrid silhouettes. Interestingly, he chose a “photo-based presentation” plus a cinematic short film The Tiger (directed by Spike Jonze and Halina Reijn) • Maison Margiela: True to its mythology, Margiela stayed...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]London Fashion Week 2025: Trends, Designers, London’s Unique Vibe & Fashion’s Cultural Dialogue London has a way of hosting you differently each season. It shows you a state of mind. Every show space feels like the city itself is opening a new chapter, reminding you that fashion here is not only about design but about dialogue. As someone who’s grown up in fashion, I see London Fashion Week as more than a schedule of shows. It’s the city’s diverse culture. What makes London unique is its ability to shift perspective: one moment it’s heritage and romance, the next it’s grit, rebellion, and pure experimentation. This season, London Fashion Week 2025 was about identity, cultural commentary, and the ongoing question of what fashion means in our lives today. The city, as always, reminded us that fashion is both a mirror and a megaphone — reflecting society while amplifying its...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]New York Fashion Week 2025: Stripes, 90s Minimalism & Calvin Klein Statement Looks NYFW has always been about commercial clarity—but this season, the city reminded us that minimalism can hit harder than chaos. On the Runway & Beyond • Stripes Everywhere: From bold, graphic bars to ultra-fine pinstripes, designers layered stripes against solids or let them stand alone as statements. In street style and on catwalks alike, stripes dominated with confident asymmetry and sharp contrast. Geometry is timeless—this season, stripes proved it again. • 90s Revival: Minimalist tailoring, slip dresses, square-toed boots, and androgynous vibes dominated. It wasn’t nostalgia for nostalgia’s sake. It was a strategic return to clean lines after seasons of volume and texture overload. The 90s revival came back sharper than ever. It was a deliberate pivot away from excess, reminding us that minimalism can be muscled • Calvin Klein’s Manifesto: The show was a reminder that...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Turning Fashion Noise into Clarity / Why I Joined the T-Fashion AI Team September 28, 2025 Fashion has always thrived on change. But in today’s hyper-accelerated industry, the problem isn’t a lack of trends — it’s the overload. Trends come fast and fade even faster. Every season, brands and designers face a flood of reports, hashtags, and micro-moments. One week it’s structured tailoring, the next it’s sheer minimalism, and before the season closes, color takes over again. Brands, designers, and even consumers are left asking the same question: Which of these signals truly matter? The challenge is no longer spotting trends, but knowing which ones truly matter, when they matter, and to whom...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Discover Fashion Week SS26 decoded into strategy, brand identity, and cultural insight from a 25-year insider. September 28, 2025 Beyond trends and hype: As Spring/Summer 2026 Fashion Weeks wrap in New York, London, Milan, and moving onto Paris, the digital buzz is deafening. Headlines fixate on the shifts: “From structured silhouette to deconstructed chic.” “From sheer layers to saturated bursts of color.” “Minimal tailoring versus maximal embellishment.” But beneath the noise lies the real question: what does it all mean? For brands: How do you turn runway hype into a long-term business strategy? For individuals: How do you tell a passing trend from a true cultural shift? This is where fashion analysis stops being surface-level—and becomes strategy. Fashion Seen from Different Angles: The Strategy and the Spectacle: For more than twenty-five years, I’ve worked at the intersection of creativity and commerce. From shaping global brand narratives to guiding start-ups,...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Performance & Purpose-Driven Fashion: From Heritage to Innovation Fashion That Does More Than Look Good Some of the most compelling moments in fashion history come from purposeful clothing. Garments that serve a function, respond to the environment, or even make a statement about values. Performance and purpose-driven fashion combines style with innovation, utility, and cultural relevance. The Purpose of Fashion: A Historical Perspective Purposeful fashion has its place at history: • Ancient Armor and Ceremonial Dress: From Greek hoplite armour to Egyptian ceremonial robes, clothing communicated status, power, and protection. • 19th Century Sportswear & Utility: As leisure sports rose in Europe, tailored yachting jackets, riding coats, and tennis attire merged performance with daily style. Brands like Burberry even innovated waterproof gabardine trench coats, creating functional luxury for explorers and adventurers. • 20th Century Functional Fashion: The World Wars accelerated practical innovation in clothing. Soldiers’ needs introduced durable fabrics, multiple pockets, adjustable...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]How Fashion Professionals Work Across Design Scales: Leveraging Tfashion AI for Strategic Advantage By Gunes Guner In the world of fashion, professionals work across a wide spectrum of brands—from high-end luxury and contemporary labels to fast fashion and mass-market retailers. Each segment has its own pace, priorities, and challenges, from long-term seasonal collections to rapid, trend-driven production cycles. The workflow and tempo of each scale create distinct design roadmaps and strategies. Managing these differences effectively requires insight, foresight, and the ability to anticipate what’s next—precisely where generic trend reports are often insufficient, or even confusing, for designers. Understanding the Design Scales in Fashion 1. Designer Brands & Contemporary Labels: These entities focus on high-quality materials, innovative designs, and seasonal collections. They often work on longer timelines, allowing for meticulous planning and execution. 2. Fast Fashion & Mass-Market Retailers: Operating on rapid production cycles, these brands prioritize speed and cost-efficiency to...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]What is Retro Fashion? What is Retro Style? Why is Y2K Fashion the New Trend In the ever-evolving world of fashion, where the future is often seen as the next frontier, there is a compelling allure in turning back the clock. Retro fashion, a term that encompasses the styles and trends of past decades, is a celebration of timeless aesthetics and cultural nostalgia. But what exactly is retro fashion, and how does it differ from retro style? What is Retro Fashion? Retro Fashion refers to clothing, accessories, and styles that are inspired by trends from past decades. It involves wearing original items from past periods. At Retro Fashion, nostalgia evokes quests for uniqueness and desires for individuality. What is Retro Fashion Style? Retro Fashion Style is the revival of styles from past eras, typically from the 1920s to the 2000’s. Crafting a retro style goes beyond merely dressing the past; it's about...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]What Is Fashion? From Ancient Costume to Global Industry What Is Fashion? For me, it’s a cultural timeline. Every season, every cut, every color is a reflection of how society feels at a given moment. Fashion is alive: it mirrors our moods, our politics, our technologies. It’s a dialogue between designers, makers, and the people who choose to wear it. From Function to Symbolism The roots of fashion go back to ancient civilizations. In ancient Egypt, Rome, and Greece, clothing carried both function and status. What you wore instantly showed who you were. Purple robes, dyed with rare molluscs, were reserved for emperors. Priests were marked by pure white linen, while soldiers and gladiators displayed their rank through armour. In these societies. In ancient China, silk and intricate embroidery indicated imperial or elite status, while in India, vibrant colors and textiles like muslin and silk marked caste, profession, and...